Music Video: Lady Gaga - LoveGame
The music video of "LoveGame" was directed by Joseph Kahn and premiered on February 13, 2009. The video mainly takes place in a subway station. Several qualities of the video are reminiscent to Michael Jackson's Bad music video, which also took place in a subway station. Although the video was shot in Los Angeles in January 2009 alongside with the music video for "Eh, Eh (Nothing Else I Can Say)", it has a New York City setting. The video faced censorship troubles in Australia where it was rated M by Network Ten due to suggestive video footage involving bondage and sexual acts. The channel demanded to be provided with an edited version of the video which would not violate censorship rules. Video Hits refused to air the video in its G and PG rated time slots. They cited "numerous sexual references both visually and lyrically" as the reason they could not create a child-friendly edit without bleeping the repeated hook "I wanna take a ride on your disco stick". Australian programs like Rage and cable networks Channel V and MTV aired the video in its original form. The video also faced a ban from MTV Arabia citing the same reason as Australia. Since it was very rare to ban videos in MTV, head of MTV Arabia Samer al Marzouki commented,
"We represent the young generation's mentality and culture so we can't play something that conflicts with that. If they can't watch something comfortably with their brother, sisters or friends then we will not play it."
In the U.S., VH1 and MTV played an edited version that removed almost all scenes of Gaga naked, and blurred the label on a bottle of alcohol one of the dancers holds. No lyrics were changed. The video for "LoveGame" premiered in the UK on 13 August at 7pm on 4Music.
The video starts with the heading "Streamline presents" and three men moving through Times Square. They open a man-hole cover on which "Haus of Gaga" is written. Gaga is then shown naked with blue and purple paint and glitter on her body, frolicking with two men who have the words "Love" and "Fame" shaved into their heads. The scene shifts to a subway where Gaga starts singing in a grey-white leotard with a hood. She carries her trademark 'disco stick' and wears chain-linked glasses. The chorus starts with Gaga and her dancers progressing through the subway and dancing down a staircase. Her trademark dogs, two harlequin Great Danes, are also shown on top of the staircase. The video shifts to a train where the second verse takes place amidst choreographed dance routines and Gaga wearing a black jacket. The group move on to a car-park. Gaga is then shown with the two men again and enters a ticket booth with an inspector. This next scene shows Gaga in make-shift kissing and caressing. As the camera pans from right to left the inspector changes from a man to woman in each frame. The final scene incorporates Gaga in a choreographed dance routine with her crew of backup dancers. The video comes to an end as Gaga and her dancers hold their groins as they gesture towards the camera.
Gaga spoke to Entertainment Weekly during the Behind the Scenes of the shoot regarding what she thought about the video and the development of it including the new creative measures undertaken:
I wanted to have that big giant dance video moment, I wanted it to be plastic, beautiful, gorgeous, sweaty, tar on the floor, bad-ass boys, but when you got close, the look in everybody's eyes was fucking honest and scary. [...] The whole idea behind the subway 'Bad' thing is that me and my friends from New York, we're all, like, the dopiest fucking artists,[...] Best designers, performance artists, dancers. The dancers in the video...those are not hot L.A. people that you see in everybody's video. Those are kids who don't get cast, because they're too fucking real. [...] I love the imagery of a downtown, bad-ass kid walking down the street with his buddies, grabbing a pair of pliers, and making a pair of sunglasses out of a fence on the street, [...] I thought that imagery was so real, and it shows that no matter who you are, or where you come from, or how much money you have in your pocket, you're nothing without your ideas. Your ideas are all you have. The opening of the video is me with this chain link hood and these intense glasses. They look so hard. It looks like I plied them right out of the fence and put them on my face."
The video debuted on the Australian Digital Track Chart on the issue dated May 11, 2009 at number twenty-nine.
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