Music Video: Lady Gaga - Bad Romance
During an interview with Rolling Stone, Gaga confirmed that movie director Francis Lawrence had directed the music video, and that she was "impressed" with herself and the outcome of the music video. She explained, "I knew [Lawrence's] ability as a director is so much higher than what I could [do]." Her creative team Haus of Gaga managed the art direction for the video. The music video premiered on November 10, 2009. Gaga further explained her experience of working with Lawrence as,
"I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it's about and it's very hard to find directors that will relinquish any sort of input from the artist. [...] But Francis and I worked together. [...] It was collaborative. He's a really pop video director and a filmmaker. He did I Am Legend and I'm a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, [...] But it would come across to and be relevant to the public."
Gaga created a pair of razor-blade sunglasses as she believed that it portrayed a tough female spirit. She emphasized that "I wanted to design a pair for some of the toughest chicks and some of my girlfriends [...] they used to keep razor blades in the side of their mouths, [...] That tough female spirit is something that I want to project. It's meant to be, 'This is my shield, this is my weapon, this is my inner sense of fame, this is my monster.'" The white latex suits in the video were designed off the character Max Wolf's costume for the movie Where the Wild Things Are. She also wears Alexander McQueen's 12-inch high shoes. The video features a nunchuck from the gaming system the Wii.
The main idea behind the video is that of Gaga being kidnapped by a group of supermodels who drug her, and sell her off to the Russian Mafia. It takes place in a white bathhouse. The video begins with Gaga sitting in a white throne, wearing a golden dress and glasses made from razor blades. She is surrounded by several people and her signature harlequin Great Dane. She has her finger on the mute button of an iPod speaker, and when she presses it, "Bad Romance" begins to play. Light begins to pan across the walls of a bath house, and a sign is shown that reads: "Bath Haus of GaGa". A group of dancers wearing white long-sleeved leotards with knee high boots and matching crowns crawl out of white, egg-shaped pods. The center pod has the word "Monster" written on it, and Gaga emerges from it wearing a similar outfit to the dancers, who begin to dance behind her. When the chorus of the song begins, two women pull her out of a bathtub, rip her clothes off and force her to drink a glass of vodka. As the second verse begins, Gaga, wearing a diamond-covered outfit complete with a crown, seductively dances for a group of men bidding on her. She straddles one of the men and performs somewhat of a lap dance on him. Afterwards, he raises his bid and becomes the highest bidder for her. When the chorus is played for the third time, Gaga is shown wearing a faux polar bear hide jacket. She walks toward the man, who is sitting on a bed, unbuttoning his shirt. Gaga has a look of indifference on her face and removes her jacket and sunglasses. Suddenly, the bed spontaneously combusts with the man still sitting on it. The video ends with Gaga lying beside a smoldering skeleton on top of the destroyed bed with ashes everywhere. She smokes a cigarette, while her pyrotechnic bra activates.
Music video by Lady Gaga performing Bad Romance. (C) 2009 Interscope Records
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