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Apathy
Posted on: July 6, 2003 02:45 PDT
Filed under: Rap

apathy

At 24 years of age, Apathy could very well be hip-hop's next big thing. The Connecticut based emcee, who spent most of his life bouncing from state to state, first discovered hip-hop through Melle Mel's verses on Chaka Kahn's "Feel For You", writing his own lyrics to match the track. By 1991, Ap started taking this rap shit seriously, and a few short years later, Ap made his debut on wax, appearing on three tracks on Jedi Mind Tricks critically acclaimed underground debut "The Psycho Social" LP in 1996.

But it wasn't until 1998 that Apathy graduated from guest artist to solo artist. With an initial show-stealing verse on an Eddie Ill and D.L. freestyle, Apathy soon followed suit with several incredible solo singles including "Compatible", "Just Begun", "School", and "Ain't Nuttin' Nice", each released through Bronx Science Records. Linking up with Celph Titled, a former employee of Bronx Science's distributor, Buds, Apathy helped form the Demigodz crew, which also included strong underground acts such as 7L & Esoteric, El Fudge, Louis Logic, Rise, Open Mic, and others.

After The Demigodz crew released their debut EP, "The Godz Must Be Crazy", the major label bidding war began. Said Apathy, "Interscope was interested in Celph and I as a group. Jason McGuire and Jimmy Iovine flew us out to LA, rented us a vehicle, put us up in a bangin' hotel on Sunset Blvd, gave us company cell phones and shit... it was dope." But Apathy wasn't quick to sign the dotted line with the big "I", as other labels also had offers on the table. "While we were out there, we met up with Mike Caren from Atlantic. Interscope was dope, but they have a lot on their plate and probably wouldn't have given us the attention we needed. Mike Caren set up a meeting with Craig Kalman (ceo of Atlantic) and Craig was interested. Mike really didn't feel Celph and I as a group for whatever reason, and wanted to sign me as a solo artist." While the signing to Atlantic as a solo artist may seemed like a bum deal for Celph, Ap assures it only strengthened the Demigodz' relationship. "I know people would probably assume that's wack, but Celph and I are completely fine with it. We're like Redman and Method man, or Ghost and Rae, we're partners no matter what. So Celph was worked into the contract for guaranteed guest appearances and production. Celph is happy, cuz he didn't really wanna make that jump yet... but we do shit regardless, so its a perfect scenario," said Ap.

What can we expect from the major label debut? "I have a few different ideas for what the album will be called, but I haven't decided yet, so I'm gonna keep that under wraps," says Apathy. As far as production, I've been workin' with a lot of different producers, but I have no idea who's actual shit we're gonna use. So far the only definite production is from Celph, Chum The Skrilla Guerilla, DJ Khalil (Self Scientific) and 8th Wundah. I've been workin with Alchemist, Pete Rock, Megahurtz (the producer), Rick Rock, EZ Elpee, and Carlos 6th July Brody. If I don't get a Primo beat... I quit. As far as guest appearances, the only definite ones right now are me, Celph, Lord Digga, and Bambue. But, I do intend on getting some other people on there. I want to get Pharoahe Monch, Ghostface,..... a lot of other people. But everything is still in its beginning stages."
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