According to The Times of London, basketball great Michael Jordan has settled divorce proceedings with his ex-wife, Juanita. The final deal? A record $168 million, a slam dunk of celebrity splits.

Some Windy City writers seized the moment to rhapsodize about the legendary Bulls star. But not everyone was buying it. At least one sports columnist rejected the claim-and felt a little miffed that a Brit broke the news, too.

Regardless of the statement's truthiness, the story alone was enough to boost buzz on "His Airness." Over the past week, searches for his pictures leapt 1,597%. Demand for his ever-popular shoes jumped. And queries for his name more than doubled.

A mammoth amount of money isn't the only thing passing the NBA champ up the Search chart. Before the divorce news hit, Jordan's son Jeffrey made his college debut on the court. Just the idea of another Jordan playing hoops scored "jeffrey jordan" a 2,051% rise. Demand for his brother Marcus and his mom also surged. For that moment, the entire family hung in the upper reaches of Buzz, in true Air Jordan style.