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VENUS LAUNCHES ELEVEN LINE AT STEVE & BARRY'S
Source: eurweb.com
Posted on: November 19, 2007 09:35 PST
Filed under: Celebs

VENUS Williams

*In advance of her degree in Fashion Design from the Art Institute of Fort Lauderdale on Dec. 13, tennis superstar Venus Williams announces the launch of EleVen, her new clothing, footwear and accessories line, available beginning this week at national retailer Steve & Barry's.

Each item in the collection is priced at $19.98 and under and was co-created with a team of Steve & Barry's designers.

"I love fashion and the idea that I am using my design education to actually create clothing and footwear that reflects my personality and energy both on and off the court," said Williams. "My vision was to create a collection that will allow women to easily transition throughout their active lifestyles and still look fashionable. I worked really hard with Steve & Barry's to launch EleVen and I'm really excited that it's finally available for women all over the country."

The partnership between Williams and Steve & Barry's was announced in August, with Williams wearing key items from the line during her matches at the U.S. Open. That included her signature "V-Court" sneaker, which retails for $14.98.

The EleVen collection, which will be merchandised in a store-within-store environment featuring specially designed fixtures, video documentaries and signage, features over 120 pieces - including nine styles of athletic footwear in a wide variety of color ways, track suits, fleece outerwear, street active apparel, graphic t-shirts, puffy down jackets with removable sleeves, denim jackets and jeans, velour items, tote and gym bags, jewelry, sports socks and bras, and more.

Williams said the name EleVen comes from beating your perfect 10. "Why strive for a 10 when you can be an EleVen?" she says.

More information about EleVen, a current EleVen promo tour and Steve & Barry's are available online at www.elevenbyvenus.com and www.steveandbarrys.com.

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