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EMI Remove Misleading Radiohead Advert
Contributed by: Jason Gregory
Source: gigwise.com
Posted on: November 13, 2007 09:50 MST
Filed under: Rock


EMI have removed an online Radiohead advert which was accused of misleading users.

The advert - which read, ‘Radiohead - New Album 'Rainbow' now available as boxset’ – had been appearing in the paid-for advertising section of Google when anyone searched for the band.

Despite it’s phrasing, the link did not lead the user to a website for the special discbox version of the band’s new album, ‘In Rainbows.’

It instead opened a website where EMI offshoot Parlophone was selling a forthcoming box-set of the band’s previous seven albums.

In a statement to the Guardian, EMI publicist Chris Latham blamed the advert on a “data source glitch,” adding that they had “removed the link immediately.”

He denied to comment, however, on accusations that the label’s intentions with the advert were to get people to buy the Parlophone box-set – which is also released in December.

EMI have already been accused of trying to undercut the band by releasing collective - which has been put together without Radiohead's involvement.

Radiohead’s discbox of ‘In Rainbows’ – which include bonus material - will be despatched to fans from December 3rd.


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