After selling a mere 53,000 copies the first week of her seventh album Brave, J.Lo might be given the boot from her label, MSNBC reports.

A source close to Epic Records and Epic's parent company, Sony BMG, has claimed that J.Lo, who fuses hip hop with Latin diva, " . . . costs too much money and doesn't sell enough."

Earlier in the month, J.Lo performed on Good Morning America, where Epic paid for Lopez' makeup, reported to be about $8,000 a day.

"The woman requires everything short of flying monkeys to get on a stage," a source "familiar with the issue" was quoted as saying.

The source added that Lopez album cover cost $60,000 " . . . in hair and makeup, lighting, photographers, [and] re-touching," and the video budget fell around $300,000.

J.Lo's latest album, Brave, was released Oct. 9. An Epic spokesperson tactfully reassured: "We love Jennifer at Epic," MSNBC reported.