It's no secret that 50 Cent and Murder Inc. helmsman Irv Gotti have beef. In this SOHH exclusive, Gotti lets loose on the G-Unit General's "tough guy image," questionable features on Curtis, and sales loss to Kanye West.

It might be a stretch to say that Curtis flopped, but the platinum record did at least prove that 50 Cent may need a musical makover. Gotti said the problem is that Fiddy has gone pop.

"As far as his whole tough guy image and him always frontin' like he's the toughest guy, we seen firsthand that he's not the toughest guy. Ya understand?" Gotti told SOHH. "As far as music goes it's crazy to me because everything that he put Ja down for, he's become. Everything."

"I remember when (50 Cent) first came out he did an interview and he said Ja Rule's a pop artist and he should just make records with Christina Aguilera," Gotti continued. "Yo look at this n*gga's new album. Yo. Justin Timberlake. Akon. He's a black artist but he's a pop artist. Ya understand. He's getting' beats from will.i.am from the Black Eyed Peas. Who else is on his album? Robin Thicke."

"You doing records with white boys and they sound better than you on the record," Gotti added. "Like ya know they bodyin' you on the record. Like that's a Justin Timberlake record, that ain't even ya record homie. It should be Timberlake featuring 50."

Gotti said he paid little attention to the 50-Kanye sales race, but thought 50 Cent betting his career on a victory, against an underdog nonetheless, was a bad move.

"I actually thought with that, that he stepped in sh*t and he @#*$ed up," Gotti said. "They of all people should know about David and Goliath. David with his slingshot knock you off of that thing."

Gotti isn't in the business of doling out advice, but did have a few suggestions for the Southside King.

"Duck, that's my advice," he said. "When it comes, duck. Run. When it comes, run. That's the only advice. As far as advice for him and the business? There's no love there so why would I want to give him any advice. I could, but f*ck him."