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ADIDAS CREATES JAM MASTER JAY SNEAKER
Source: eurweb.com
Posted on: November 2, 2007 09:56 PDT
Filed under: Rap

ADIDAS CREATES JAM MASTER JAY SNEAKER

*Adidas will release a special edition sneaker to mark the fifth anniversary of the death of Run DMC turntablist, Jam Master Jay.

According to Complex magazine, the shoe company crafted four pairs of footwear as part of the Nov. 29 J.A.M. Awards, a special benefit concert that focuses on rap's social responsibility.

Run DMC paid homage to the shoe maker in their 1986 anthem "My Adidas," which was released from the album, "Raising Hell."

The Jam Master Jay sneakers will be available in an original Ultrastar and three Brougham models, each featuring the Run DMC member's face on the shoe's tongue. The product will sell exclusively through Footaction later this month for $70-$80.

Jay, born Jason Mizell, was shot and killed in a Merrick Blvd. recording studio in Queens, New York on Oct. 30, 2002. He is survived by his wife Terri and three children.

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