Talib Kweli, Sean Paul, Mark Ronson and Calle 13 are confirmed to headline the Bacardi B-Live Tour, which kicks off on Saturday (September 22) in New York City.
Saturday night's private concert will take place the Steiner Studios in the Old Navy Yard in Brooklyn, New York, which will follow with invitation only concerts across the nation -- including Miami and Las Vegas.
Bacardi B-Live will benefit New York City by donating the evening's proceeds to a local community organization for the arts to be announced at a later date.
"This charitable endeavor is a natural extension of what Bacardi B-Live is -- a diverse collaboration of artists and audience, dedicated to having a sensational time, while benefiting the cultural community at large," said Nick Boyce, Bacardi Rum Senior Brand Manager.
"In addition to our charitable efforts, we are proud to support social responsibility in all our experiential marketing efforts," Boyce continued.
Concertgoers will enjoy a night of Bacardi beverage, they are calling the Bacardi Avenue of Cocktails, which attendees can design to their discretion at a special computer-module live at the event, or online at BLiveNY.com, then have their drink prepared at the Bacardi Mix Your Own bar.
The event is by invite only. Adults over the age of 21 may log onto
BLiveNY.com for a chance to win tickets. The registration cut-off date is Friday (September 21).