The world's top Latin music stars are raising funds for the victims of the massive earthquake that hit Peru last month.See Also:
Shakira, Daddy Yankee and others are asking people throughout Latin America, Spain and the U.S. to donate directly to the Red Cross through phone links, bypassing intermediaries and reducing administrative costs and the chance for fraud, according to the Panama-based ALAS Foundation, a non-profit that organized the campaign called ALAS Por Peru (Wings for Peru).
In Latin American countries, individual donations of $2 are made by sending a text message on cell phones, for which phone companies forgo their fees. In the U.S., the public is asked to call the Red Cross toll-free number, (800) 257-7575.
In their 30-second public service announcement, artists Carlos Vives, Fher Olvera of Maná, Chayanne, Juanes, Alejandro Fernández, Ricardo Montaner, Alejandro Sanz, Wyclef Jean, Daddy Yankee, Miguel Bosé, Julieta Venegas, Raphael, Shakira and Thalia plead for the public's assistance.
They take turns reading a word or two of the following message: "In Peru, after the earthquake, we are all needed. One sol. One euro. One dollar. One peso. One bolívar. One real. Everything counts. We can help them. They can't wait. For the people of Peru. The time is now."
The ALAS Foundation, which primarily works to improve the welfare of children in Latin America, has a stellar roster of supporters led by Honorary President Gabriel García Márquez, Colombia's famed novelist and Nobel laureate. Spanish pop singer Bosé is president of the Board of Activists, and benefactors include Mexican media mogul Emilio Azcárraga and telecommunications billionaire Carlos Slim, one of the world's richest men.
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