Yesterday Pharrell Williams of the Neptunes the launch of two new apparel ventures in partnership with Reebok. It includes Ice Cream, a collection of men's and women's footwear. And, the second venture is called he Billionaire Boys Club, a men's clothing collection.

"I've always wanted to do more than music, and now I'll be able to explore the world of fashion by designing my style of clothes and sneakers," Pharrell said in a statement.

Both lines will be available next summer and, at least initially, feature a select run of five or six items available only in high-end boutiques and better department stores.

Billionaire Boys Club T-shirts were seen in Pharrell's video for "Frontin’" and onstage during recent shows with his band N.E.R.D.

"Pharrell's a reflection of that hybrid youth culture," Krinsky said. "He represents a lot of different people — skate to street to hip-hop. One day he's producing Jay-Z, the next he's working with No Doubt. He speaks to youth culture in a real way for this generation."

Reebok seems to have interest in many Hip-Hop artists. They have relationships with heavyweight artists that include Jay-Z and 50 Cent for the S. Carter Collection and G-Unit Collection footwear lines.