Irv Gotti is under the process on renaming his company Murder In. to The Inc. in attempt to shed negative connotations surrounding the older moniker.

"I am changing the name so people can just try and focus on our music and not our name," Lorenzo told AllHipHop.com. "I've been making hits now for close to ten years in this game. All everyone seems to want to focus on is the word 'murder.'"

Irv "Gotti" Lorenzo named hiself after the infamous New York mob boss, John Gitti. Similar to the original Gotti, Lorenzo is under scrutity from the United States government in a money laundring and drug case.

The label recently released Ja Rule's "Blood In My Eye", which landed at No. 6 on Billboard's Top 200 Album chart. Ashanti is set to release a Christmas album as well.