With the Internet transforming the way that both artists and their music are promoted and distributed, the Island Def Jam Music Group is proud to announce the release of a cutting edge tool called the Island Def Jam DeskPlayer. Featuring LL Cool J, this free interactive desktop application is available for download at www.defjam.com.

"We constantly searches for the newest technology to help us promote our artists on the Internet, and the power, flexibility, and viral nature of the DeskPlayer platform is the perfect solution. We choose what artists and what content we want to feature, and the technology delivers it to our fans," said Larry Mattera Vice President New Media from The Island Def Jam Music Group. We started with LL Cool J, but that is only the beginning. Other popular Island Def Jam artists will be available soon."

Once downloaded to the desktop, LL Cool J raps, follows the cursor with his eyes, does pull ups and more. Double clicking opens a panel and reveals functionality that includes the latest news from Def Jam via streaming text, direct links to chat rooms as well as lyrics, web search and more. Users can easily email the program to others. With a mouse-click, the DeskPlayer can be moved to any spot on the desktop, resized and turned on and off. When minimized, the Def Jam logo is like a bouncing ball that can be tossed around the desktop.

"DeskPlayer technology allows fans to connect with their favorite Def Jam artists on a daily basis. The interaction starts before fans open their browsers," commented Dennis Brown, National Sales Director for TEK 21. "We are excited to partner with Island Def Jam Music Group and provide them a technology that can bring artist and fan closer together in a truly engaging and functional way."