Looks like the Diddy man is doing some damage control in the wake of rampant reports throughout the blogosphere about him imbibing with spirits other than Ciroc vodka.
According to various bloggers, Diddy was seen swilling 1800 Tequilla at various nighttime hangs
Obviously the folks at Ciroc's parent company, Diageo, aren't too thrilled at the reports because, not too long ago, they cut a $100 million deal with him to pump up the Ciroc brand.
So where does that leave us today? Well it seems that Mr. Combs has seen the light and is declaring to the world that he's given up "champagne and tequila."
"When I reach for a drink, I reach for Ciroc Vodka," Combs says in a press release from his publicist Kwasi Asare.
Combs and camp insist the reports of him having an affair with another brand are false; he professes to love his Ciroc and wouldn't stray from the relationship.
“Cîroc Vodka and Diddy are a match made in party heaven. We are both at the top of our game and bring only the best to whatever we do," Combs said in the release. "Nobody rocks a party like Diddy and there isn’t a better tasting vodka on the market – why drink anything else?”
That's exactly what Ciroc/Diageo is asking, too.