Rev. Run (Run-DMC) will unveil his new Run Athletics ICON sneaker today (May 14) at FootAction USA 430 Seventh Avenue (at 34th Street) in New York City from 3:00 to 5:00 p.m.

The sneaker was inspired by Rev. Run's legacy and his 2007 BMI Icon Award. The shoe has a look reminiscent of the classic Adidas Shell Toe.

Rev. Run will follow the unveiling by heading over to Madison Square Garden and performing at the Kid Rock concert. Rev. Run will perform his own set and also jam with Kid Rock onstage.