After introducing his line of Fritos corn chips to Wal-Mart stores in April, Tim McGraw looks to put his Spicy Jalapeno flavor in more stores with a full roll-out this fall.

A Fritos commercial featuring Tim has already started running on television, as the partnership with the snack food company gets under way. Fritos is also the official snack of the Live Your Voice Tour, which kicked off Friday in Tampa, with opening acts Jason Aldean and Halfway To Hazard.

"Fritos corn chips bring back memories of growing up in Louisiana," Tim says. "We ate a lot of spicy foods and still do, and these have a nice kick to them. With the support of Fritos brand, we are looking forward to a great tour; having the opportunity to introduce some of the best up-and-coming names in country music to fans across the country will make this tour even more exciting."

Tim’s business is looking good in other areas, too. He’s got a new cologne coming, and his combo album, Greatest Hits: Limited Edition, last week became his ninth album to debut at No. 1 on the Billboard Country Albums chart. The CD features both his Greatest Hits and Tim McGraw Reflected: Hits Vol 2. The Limited Edition album includes 31 tracks, including 21 that went all the way to No. 1.