*Vivid Entertainment on Thursday began selling a video it believes shows Jimi Hendrix having sex with two women in a hotel room. The company moved forward despite allegations by the late rocker's estate claiming that it's not Hendrix on the tape.

      In a statement released this week, Vivid co-chairman Steven Hirsch said his company "is so confident of the authenticity of the 40-year-old footage in 'Jimi Hendrix The Sex Tape' that it recently offered $100,000 to Experience Hendrix, LLC, the family company of the legendary guitarist, if it can provide verifiable proof that Hendrix is not the 'star' of the tape."

       Hirsh said his company "took considerable time and spent a substantial sum of money to authenticate the footage and we are very comfortable that this is the real thing. We believe that those who say otherwise are relying on their emotions to make unsubstantiated claims. If Experience Hendrix can prove definitively that it's not Jimi Hendrix on this footage then we will pay them $100,000."       

       Consumers can view a trailer at www.hendrixsextape.com.