Heather Mills has turned down a massive £100,000 offer to front Britain’s biggest chain of sex shops.

Private Shops wanted the former model to head a new advertising campaign (or at least get some free publicity), citing the deeply unpopular Mills’ wide-ranging public appeal.

A spokesperson for the chain tells The Sun, “Heather is beautiful, outspoken, has charisma and is a wonderful mother.

“She would have appealed to all our customers. Men would have loved her looks and figure while our female clientele could associate with her ambition and strength of character.”

A spokesperson for Mills reportedly said she turned down the offer as it didn’t represent the right “direction” for her career.