*Beyonce joins Ellen Degeneres in a new ad campaign from American Express promoting its exclusive access to various entertainment experiences via the Web site www.americanexpress.com/entertainment.
Under its “Are you a Cardmember?" brand campaign, the new TV spot has Ellen searching for her "people" after Beyoncé tells Ellen to “have your people call my people” to get tickets to her upcoming concert. [Scroll down to view commercial.]
"We are thrilled to be working again with Ellen, the quintessential entertainer, who has been a part of the American Express family for years," said Deborah Curtis, AmEx's Vice President of Advertising. "Both she and Beyoncé truly know what it means to engage and delight audiences.”
The new television spot began airing yesterday (April 28) via major broadcast outlets.