Movie mogul and vintner Francis Ford Coppola is launching a new travel blog to help him promote his new collection of European wines.

Knowine.com will offer wine-drinking anecdotes and vineyard critiques from all over Europe.

The blog idea will also help preview his new Coppola’s Encyclopedia wine line, which debuts next month.

The filmmaker’s new wine list includes a Cabernet Sauvignon from France, a Tempranillo from Spain, a Riesling from Germany and a Pino Grigio from Italy.