Paris Hilton has been told to keep away from the opening of a new fashion store.

British designer Alexander McQueen doesn't want 'The Simple Life' star as a customer when he opens his stylish Los Angeles boutique next month.

McQueen said: "If she comes past the shop, hopefully she will just keep walking. I don't really covet that sort of thing. I'm not too fond of these openings, I find them quite superficial."

"The people who wear McQueen wear it because they want to wear it, not because it's the new thing in town."

The designer - whose red carpet creations are favored by Victoria Beckham, Sienna Miller, Katie Holmes and Lucy Liu - also says he wanted his close friend Amy Winehouse to perform at the star-studded opening, but fears she will unable to travel to America.

McQueen is quoted by Los Angeles Times newspaper as saying: "I wanted Amy to come over and perform but she is having visa problems. I have asked another huge star to sing, but I can't say who!"

Earlier this year, Amy was unable to attend the Grammys because of visa problems. Instead the singer - who scooped five awards at the prestigious ceremony - performed in London via a live satellite link.