Trace Adkins made his career-enhancing appearance on the TV series "The Celebrity Apprentice" primarily because he hoped he could provide assistance to the Food Allergy & Anaphylaxis Network. And it worked, because plenty of people know about FAAN for the first time.

The organization observes the 11th annual Food Allergy Awareness Week beginning May 11, and once again, Trace is on board to assist. This time, he's helped create a poster you can download from foodallergy.org that encourages kids to pay attention to others' nutritional issues.

"Friends helping friends deal with their food allergies," he says on the poster. "That's music to my ears."

Three million children are allergic to some type of food, and Trace's daughter Brianna is one of them. Food allergies, which are potentially lethal, have increased in recent years, though no one has yet pinned down the reasons. Teens are particularly susceptible to the negative effects of allergic reactions, either because of peer pressure or because they don't have access to their medication.

"Get your game on," Trace says. "Take charge of your food allergies, carry your medicine, and teach your friends so they have your back."