The king of crunk and founder of Crunk!!! Energy Drink is reportedly throwing his time and money into another venture – selling California-produced wine.

"We were just going to do some private label stuff (for parties) and we did it, and people was like, 'Hey, it's pretty nice,'" says super producer Lil Jon, whose real name is Jonathan Smith. "I'm not no 'drink wine every day' kind of dude. I'm not like an expert, so don't ask me no questions ... I just like the taste."      

Lil Jon says his product will target consumers who are serious about their choice in wine.         

"The wine is more nature," he says. "I wanted to not just have a direct connection, but make it just a little bit more upscale than regular Lil Jon. This is not no ghetto Boone's Farm; this is some real wine."