Hip-hop mogul Russell Simmons is hoping to add thousands of Pennsylvania citizens to the voter rolls in advance of the state's critical April 22 primary, reports the Associated Press.
The co-founder of Def Jam Records announced the "Hip-Hop Team Vote: Turn up the Vote" campaign at the University of Pennsylvania on Wednesday. The group plans to use public service announcements from Will Smith, Jay-Z, LL Cool J, Wyclef Jean and others to help register 15,000 to 20,000 voters before Monday's deadline.
"We know that young people answer the call," Simmons said, adding that the turnout effort was geared toward people ages 18-35. "We know that at this critical time our country needs new leadership with new ideas."
Simmons, 50, and other organizers said they plan to hold a hip-hop summit in Philadelphia on April 20, two days before the primary. The group also hopes to target voters in Ohio, Missouri, Texas and Florida.