It will be a historical evening the night of March 21st at the A3C Hip Hop Festival in Atlanta Georgia as Biz Markie, Big Daddy Kane, Marley Marl, MC Shan, Craig G and Roxanne Shante reunite on stage as the original Juice Crew. It has been nearly fifteen years since the collective of legendary Hip Hop artists have graced the same stage making the A3C a momentous event for Hip Hop in 2008.See Also:
The announcement of the Juice Crew reunion comes merely days after A3C organizers released what was previously the ‘final announcement.’ “We’ve been working on this literally since November,” says festival founder, Brian Knott. “It’s incredible to think that artists like Pete Rock, Biggie and countless other Hip Hop figures have cited the Juice Crew as primary influences and they’re going to reunite at the A3C this year” he continued.
The Juice Crew began as a loosely affiliated group of artists from New York founded by DJ and producer, Marley Marl, each housed under the record label, Cold Chillin’ Records. The group went on to make waves throughout the mid to late eighties with hit songs such as “Raw” by Big Daddy Kane, “Roxanne’s Revenge” by Roxanne Shante, “The Vapors” by Biz Markie and “The Symphony” produced by Marley Marl featuring Masta Ace, Craig G, Kool G Rap and Kane.
The legacy of the Juice Crew in these pioneering days of Hip Hop remain embedded in the lore of rap culture. From the long time rivalry between the Queens based collective and the South Bronx’s Boogie Down Productions to the beef with UTFO sparked by Marl and Shante’s cut, “Roxanne’s Revenge,” their stamp will remain in Hip Hop history books.
Further propelling into the role of a nationally recognized event, the A3C has grown and evolved since its inception four years ago. “We really wanted to do something much bigger and more memorable than what we’ve done in years past and by reuniting the Juice Crew, I think we’ve reached that goal,” explained Knott.
The Juice Crew will join the A3C’s diverse lineup with other artists such as RE-UP Gang/Clipse, Little Brother, Del Tha Funkyhomosapien, Jeru The Damaja, Wale, Guilty Simpson, Aceyalone, Blu & Ta’Raach, Akrobatik and many more. Solidifying its place in the festival world as an event which features some of the newest emerging artists along with the established fan favorites, the A3C has firmly placed both feet on the map.
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