Retired porn star Jenna Jameson is giving veteran sex symbol Bettie Page a pleather makeover for Los Angeles Fashion Week.

The ex-X-rated actress will don a black wig and pleather bikini to evoke screen siren Page in a new People For The Ethical Treatment Of Animals (PETA) anti-leather campaign, which will debut at Fashion Week next week (10Mar08).

Adult film icon Jameson admits she was happy to wear fake leather for the shoot - because she often has sexy outfits made from pleather.

She says, "Anybody who knows me knows that I’ve kind of lived half my life in it. I love the idea of having choices outside of leather.

"The outfit that I’m wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom - then please explore the pleather side."