'X Factor' judge Simon Cowell has revealed that in 2007 he was offered £1 million to become the new face of sex aid drug Viagra, but he turned it down.

According to Glamour magazine, Cowell said he took the offer as an insult and didn’t consider taking the money, despite the huge sum offered.

“Last year my agent rang me and said, ‘You’ve been offered an incredibly big deal. It’s to be the face of Viagra’”, he said. “I just said, ‘Sorry, but that has to be a fucking insult’”.

Cowell went on to reveal that he uses Botox to maintain his youthful looks. “To me, Botox is no more unusual than toothpaste,” he said. “It works, you do it once a year – who cares? I’d never dye my hair, although I know everyone thinks I do.”