*Entertainment mogul and Phat Farm creator Russell Simmons has officially launched a new menswear collection called Russell Simmons Argyle Culture, described as clothing for the successful man over age 25.

       The line combines original urban concepts with the buttoned-up styling of men's professional attire. Simmons says it represents the natural next step in his fashion-related endeavors.       

       "After nearly 20 years in the young men's business I have always intended to design sophisticated men's wear for the urban graduate," said Simmons, who teamed with GQ magazine for the Spring 2008 Argyle Culture Ad campaign.

      Simmons, who will serve as the face of Argyle Culture, recently shot a photo spread for the ad campaign in St. Bart's. The ads will run for six months in various publications and on the Internet.

      In November of 2007, Simmons stepped down as the CEO of Phat Farm, three years after he sold the company for $140 million dollars to clothing giant Kellwood in 2004.