Former Guns N’ Roses star Matt Sorum is to launch a new fashion line and boutique across the road from Los Angeles’ trendy Urth Cafe.

The drummer, who is currently a member of Velvet Revolver, has teamed up with designer Max Noce to create the Sorum Noce clothing line.

The two friends plan to launch the new venture in March (08), a month before opening a new West Hollywood store on Melrose Avenue.

Noce, a former house designer for Valentino and Dolce & Gabbana among others, has created outfits for Sorum for the past decade.

Sorum admits he was inspired to become the latest rocker to launch a clothing line by another designer pal, John Varvatos, who he has modelled for.

He tells Blabbermouth.net, "I went into this with an understanding that it might be a challenge. But John Varvatos, who has become a really good friend of mine, gave me the courage to think that it could be done."

Noce adds rockers Depeche Mode inspired his creations for the new line: "There is nothing oversized or flashy."