Singer/producer Pharrell Williams celebrated the launch of his new jewelry collection alongside Sofia Coppolla and Dita Von Teese.

The music mogul joined forces with French fashion house Louis Vuitton last year to create the Blason range, and on Sunday flew to Paris to celebrate the collection’s official unveiling.

Guests attended the event in the French capital were treated to Blason’s official launch video, which features William’s music as a backing track to his jewelry designs.