2 Live Crew founder and Miami Booty Bass pioneer, Uncle Luke announced Monday (January 14) the launch of Uncle Luke TV.

According to a press release, the newly launched portal (UncleLuke.tv) offers its visitors an extensive library of unique video content to watch, post, and download. And will carry musical content from Video Mix TV, an independent 24 hour music television network -- which streams hip-hop, reggae, R&B and indie music.

UncleLuke.tv was launched to rival other social networking platforms, but with a slant toward the hip-hop community, and will offer aspiring artists and entertainers a platform to gain visibility for their music.

"Unlike most of the other social networking platforms, UncleLuke.tv will offer new artists, sports, never seen before videos and a myriad of unique content, including live streaming broadcasting," said Victor Nappe, Luke Entertainment Group's CEO. "We are looking to communicate, entertain and embrace the new media consumer through UncleLuke.tv. Video Mix TV and other outside entertainment media brands help us achieve that initiative and strengthen our goal of becoming leaders in the online programming space."

In addition to UncleLuke.tv, they have also launched LukeSports.tv, geared towards youth sports.

Uncle Luke's new social networking portal follows on the heels of MC Hammer's attempt at breaking into the online area as well. Hammer recently launched his own portal called DanceJam.com (see "MC Hammer Launches Online Dance Social Network"), which is his online destination for sharing and watching dance videos.