Adult film actress Jenna Jameson is retiring as a porn star after 15 years in the business.

The buxom blonde, 33, announced her decision to quit at the AVN Adult Movie Awards in Las Vegas at the weekend (12-13Jan08), choosing instead to focus all her attentions on her Internet pornography firm, reports the New York Post’s gossip column PageSix.

She told the crowd: "I will never ever spread my legs again in this industry, ever."