Fashion Week Daily is reporting that Louis Vuitton will unveil a new jewlery line called Blason, designed in conjunction with Pharrell Williams, during the up-coming Paris couture shows.

Blason is the symbol of a dynasty, synonymous with a coat of arms and originates from French Heraldry.

Louis Vuitton is expected to unveil four separate and distinctly themed lines under Blason. The lines will launch in the Spring at Louis Vuitton retail locations. The pieces will range in price from $2,070 to $621,000.

Blason will be unveiled to the press on January 21.