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Duck Down Records Inks Deal With The History Channel, YouTube
Contributed by: Allen Starbury
Source: ballerstatus.com
Posted on: December 6, 2007 08:09 PST
Filed under: Rap

Duck Down Records

After recently announcing a music licensing agreement with ESPN a few weeks ago, Duck Down Records is back again with yet another deal on the table in the TV world. This time it's with the History Channel's "Gangland Series."

Produced by Dirty Elegance, Buckshot was recruited to create a brief intro that would set the tone for the show's gang related theme. Alternative versions were then created from Buckshot's original piece; including one performed by Ice-T.

Also, the label has signed a deal with YouTube, joining their exclusive list of partnered clients, which will include their very own Duck Down Records channel.

According to Duck Down, a content partnership representative contacted the label after seeing an increase in activity on their videos. The new partnership allows Duck Down to highly customize its page, upload larger video files, and receive video placement throughout YouTube's featured playlists.

"A few years ago (during our Triple Threat campaign), we were phasing videos out, because there were so few outlets for them to air, that it did not justify the expense," said Dru Ha, co-owner of Duck Down Records. "Today, we again have a reason to make videos, and while national TV networks like MTV and BET may not offer us coverage, YouTube allows us to put our visuals in front of millions of people. It definitely levels the playing field and gives us a voice."

So far, Duck Down has used the YouTube platform to air behind the scenes footage, comedy skits, concert clips and day in the life pieces of their roster. For example, according to Dru Ha, "Sean Price has his own episode of 'MTV Cribs' and 'Punk'd' on the Duck Down/YouTube Channel."

The partnership with YouTube comes as the label prepares for the release of 9th Wonder and Buckshot's upcoming album, The Formula, which is slated for March 2008. So far, 9th and Buck have already filmed the video to the lead single, "No Doubt," which stars Charlie Murphy in a series of short skits.

Also, behind the scenes footage from the upcoming albums from Kidz In The Hall, The In Crowd, and the aforementioned Buckshot and 9th Wonder album are being planned to air on the channel in conjunction with the release.

To check out Duck Down's official channel on YouTube, visit YouTube.com/DuckDown.

In other Duck Down news, the label announced that they have re-signed one of its original core groups, Heltah Skeltah, which consists of Rock and Ruck, a.k.a. Sean Price.

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