Adult movie superstar Jenna Jameson plans to open a bar in a former brothel.

The retired porn actress has teamed up with designer Richie Rich for the new business venture, to be called The General Store, in New York's Chinatown.

Richie said: "It used to be a w***ehouse!"

The bar will also have a shop in the front of the premises which will sell Richie's designs and clothes picked out by Jenna.

They plan to open The General Store in 2008.

Jenna recently retired from the adult filmmaking industry and celebrated by having her trademark breast implants removed.

The 32-year-old blonde - who earns a reported $30 million-a-year from her business, ClubJenna - said: "When I had implants, I felt uncomfortable. I would be shy at the beach. So I thought, 'Why don't I be who I am and get my real ones back?'

"The first thing I did when I got home after surgery was open my bra. I wasn't supposed to but I did. I was so happy, I cried. It was like looking into the mirror when I was 17."