From the early days of hip hop, fashion has been at the forefront. Album covers as well as lyrics have always glamorized the newest styles or trends of clothing. Form Runs' Adidas and Slick Rick's & LL's Kangol all the way to Ghostface's Wallaby Clarks and all the often-mispronounced brands that rappers wear today. Hip-Hop has definitely brought kids to stores for the latest and most trendy clothes out. Rack Lo and his crew from Brooklyn want their props and recognition for their 'starting' the trend of wearing Polo gear for young blacks in the hood. 'Lo-Lifes' as they name themselves, wear nothing but Polo; from jackets to draws, head to toe nothing but Polo. Most of the gear is stolen from big name clothing stores or shopping outlets. This clothing crew has been known around the New York City area for sometime now and is now ready to claim some fame in the rap arena with "The Presedente" Rack Lo.

From initially looking at the album cover you would think you would be bombarded with lyrics filled with nothing but " I got Polo this and I Polo that" but Rack-Lo has more to say to the people than trying to bore the massive with his clothing status. The album entitled 'Rack Lauren' takes you on an ill journey through the life of the Lo-lifes. Rack-Lo takes time out to define the LoLifes for the people and what they stand for on (Who are The lo lifes). After that he has variety of tracks that dip and dive on a variety of subjects. (AH) tells the drama that Rack and the crew encounter on the 'duece' in New York City. Tracks like (Hustlah) and (Places to go people to see) tell tales about hustling to survive. With the American flag being one of the Polo logos, Rack gets "patriotic" to his Lo community on (Spit Dactory Anthem) ( Da Constu2tion) and (Letter of Assassination) and let's the president know things have to change... or else. He also keeps it real with his true to life wife '1st Ladee' on (Love iz Love) and expresses the bond they have for each other. One of the 'lyrically favored' tracks on the album to me was (Richman/Poorman) where Rack goes back and forth with the true to heart feelings of a rich person from the burbs and a poor person from the ghetto. The way the opposite feelings clash make the track stand out from the others. Unfortunately that was one of the few tracks that caught attention towards the liking of the album. Tracks like (We Gonna Get U), (Ralphies Kidzz), and (Clash of the Titans) are a few tracks that have guests appearances in which not everyone sounds as though they can flow to the beat. (Merk) tells of ways to get away from the police but sounds as a poorly rhymed attempt to recreate 'Run' from Wu-Tang member Cappadonna's. Most of the production of the album was done by Noise. The relationship between the beats and the rhymes were just not there and made the album seem more forced together rather than properly thought out and combined.

Throughout the album you get the feeling that Rack and the crew want Ralph Lauren to sponsor them and give them the props they deserve for keeping the name brand Polo as a popular name in the rap game. Unfortunately the fact that Rack blatantly admits that they constantly boost the gear and want their props kind of defeats the purpose of getting those props from The Polo Company! Polo is a known clothing company for their good quality and highly styled line of clothing. The vibe that Rack Lauren leaves you with makes it seem as though getting any props from the company is just as the slang name for it sounds.. Low!